Hello, I'm
Linda (Yi) Xiao

I love turning ambiguous, complex problems into clear, well-crafted experiences. I recently graduated from the Master of HCI + Design program at the University of Washington, where I designed tools that make hard things feel simple.

Before grad school, I worked at Cathay Pacific, improving eCommerce experiences used by thousands of daily users. I’ve led 0β†’1 projects, run user research, and partnered closely with engineers and PMs to ship real business impact. With a background in graphic design and filmmaking, I bring storytelling, visual craft, and empathy into everything I design.

My Design Principles

Human-centered design is an art of problem-solving.

01

Turn Complexity into Clarity

I turn complexity and ambiguity into clear, intuitive product experiences by defining the right problems and creating structured solutions grounded in real user needs.

02

Build Natural, Engaging Experiences

With a background in visual storytelling, I craft thoughtful motion and interaction design that make functionality feel seamless, natural, and engaging.

03

Iterate Fast, Learn Faster

Great design rarely starts perfect. I learn quickly through feedback and rapid iteration, refining ideas continuously to reach better solutions.

Experiences

Product Design Intern

Vicino

Mar 2026 - Present

UX/UI Designer, Design System

VoiceOut

Mar 2026 - Present

Lead UX/UI Designer

Hyperknow

Oct 2025 - Mar 2026

Product Designer

Adobe x UW MHCI+D Capstone Project

Feb 2025 - Aug 2025

Master of HCI + Design

University of Washington

Sep 2024 - Aug 2025

UX/UI Designer

Cathay Pacific

Jul 2024 - Sep 2024

Visual Designer

Occasions Asia Pacific

Apr 2021 - Apr 2023

Digital Media Designer

PMA Marketing Consultancy

Oct 2019 - Apr 2021

Bachelor in Film and Media Arts

Hong Kong Baptist University

Sep 2015 - Jun 2019

Other than a designer, I'm also a…

Filmmaker 🎬

Photographer πŸ“·

Travel lover ✈️

Chef πŸ‘©πŸ»β€πŸ³

Table Tennis Player πŸ“

Dog and cat mom 🐢🐱